How is the relationship between emotional intelligence and impulse buying described?

The relationship between emotional intelligence and impulse buying is described as a complex interaction. Emotional intelligence refers to the ability to understand and manage emotions effectively. Individuals with higher emotional intelligence are often more self-aware and are better equipped to handle impulsive urges or emotional triggers that may lead to impulsive buying. They tend to have better control over their emotions, can resist instant gratification, and make more rational purchasing decisions. On the other hand, individuals with lower emotional intelligence may struggle with regulating their emotions, leading them to engage in impulsive buying behaviors as a means of seeking temporary satisfaction or relief. Overall, emotional intelligence plays a significant role in influencing the tendency towards impulse buying.

This mind map was published on 17 September 2023 and has been viewed 47 times.