What is a customer value proposition?

A customer value proposition is a unique combination of benefits and values that a company offers to its customers. It is the promise of value that a customer can expect to receive from a product or service. This proposition highlights the advantages and reasons why customers should choose a particular brand or product over its competitors. It focuses on addressing the customer's needs and wants, addressing pain points, and providing a solution that is better than what is currently available in the market. A customer value proposition is essential for businesses to differentiate themselves and create meaningful connections with their target customers.

This mind map was published on 20 October 2023 and has been viewed 129 times.