What factors influence impulse buying behavior among consumers?

Impulse buying behavior among consumers is influenced by several factors. First, psychological factors play a significant role, such as emotions, mood, and self-control. Consumers who are experiencing positive emotions or have a low level of self-control are more likely to engage in impulse buying. Social influences, including peer pressure and social media trends, also impact impulse buying behavior. Moreover, situational factors such as store environment, product placement, and sales promotions can trigger impulsive purchases. Additionally, personal factors like income level, age, and cultural background can influence impulse buying tendencies. Understanding these factors can help marketers develop targeted strategies to stimulate and capitalize on impulse buying behavior.

This mind map was published on 17 September 2023 and has been viewed 49 times.