Is there a relationship between emotional intelligence and impulse buying?

Research suggests that there is indeed a relationship between emotional intelligence and impulse buying. Emotional intelligence refers to the ability to understand and manage emotions, both within oneself and in others. Individuals with higher emotional intelligence tend to have better self-control and decision-making skills. Impulse buying, on the other hand, refers to the tendency to make unplanned purchases based on immediate desires or emotions. Those with lower emotional intelligence may struggle with regulating their emotions and may be more prone to giving in to impulsive urges when shopping. In contrast, individuals with higher emotional intelligence are more likely to have the self-awareness and self-discipline to resist impulsive buying behaviors. Therefore, emotional intelligence plays a crucial role in influencing impulse buying tendencies.

This mind map was published on 19 September 2023 and has been viewed 52 times.