What is the research gap in my field?

The research gap in my field lies in the lack of studies focused on the impact of emerging technologies on consumer behavior. While there have been numerous studies on traditional marketing strategies and consumer preferences, there is a growing need to understand how technologies such as artificial intelligence, virtual reality, and blockchain are influencing consumer decision-making processes. By bridging this research gap, we can gain valuable insights into how businesses can effectively adapt their marketing strategies to meet the evolving needs and preferences of modern consumers.

This mind map was published on 30 September 2024 and has been viewed 122 times.