What is the business model of a cloud kitchen?

A cloud kitchen, also known as a ghost kitchen or virtual kitchen, is a type of business model that operates solely on delivering food through online platforms and does not have a physical dining area for customers. It relies on utilizing commercial-grade kitchens to prepare and cook food exclusively for delivery purposes. This business model allows for cost savings as it eliminates the need for expensive dining spaces and waitstaff. Cloud kitchens typically partner with food delivery platforms such as Uber Eats or DoorDash to reach a wider customer base. By focusing solely on delivery, cloud kitchens can optimize their operations and streamline their processes to increase efficiency. They often cater to specific cuisines or concepts, enabling them to target niche markets and offer a diverse range of options to online customers.

This mind map was published on 8 November 2023 and has been viewed 116 times.