What marketing channels did Yuga Labs use to promote Bored Ape?

Yuga Labs deployed several marketing channels to effectively promote Bored Ape, their digital collectible project. They strategically leveraged social media platforms like Twitter, Instagram, and Discord to create a vibrant community around the artwork. The project gained significant traction through word-of-mouth, as crypto enthusiasts and art collectors began sharing their ape acquisitions and discussing the project's value. Additionally, Yuga Labs collaborated with notable influencers in the crypto space, who amplified the visibility and reach of Bored Ape through their platforms. These marketing channels enabled Yuga Labs to create a buzz, generate demand, and establish Bored Ape as a coveted digital collectible, leading to its success in the market.

This mind map was published on 31 August 2023 and has been viewed 57 times.