What is marketing management?

Marketing management is the process of planning and executing the promotion, distribution, and pricing of goods or services to meet the needs of customers and achieve business objectives. It involves analyzing customer behavior, market trends, and competitors to develop strategies and tactics that will attract and retain customers. Marketing management also encompasses product development, brand management, and communication strategies to build strong relationships with customers. By effectively managing marketing efforts, businesses can increase brand recognition, loyalty, and profitability.

This mind map was published on 18 May 2023 and has been viewed 115 times.