What are the key metrics for measuring online sales success?

Online sales success can be measured using several key metrics. Firstly, conversion rate, which measures the percentage of website visitors who complete a desired action, such as making a purchase. Secondly, average order value, which looks at the average amount spent per transaction. Thirdly, customer lifetime value, which evaluates the total value a customer brings to a business over their lifetime. Fourthly, customer retention rate, which measures the percentage of customers who continue to make purchases from a business. Lastly, website traffic, which evaluates the number of visitors to a website. These metrics provide insight into a business's online sales performance and help to identify areas for improvement.

This mind map was published on 3 May 2023 and has been viewed 121 times.