What is marketing analytics in finance?

Marketing analytics in finance is the practice of using data and analytical tools to gain insight into the performance of marketing strategies and campaigns. It involves analyzing customer behavior, market trends, and other relevant data to optimize marketing efforts and increase return on investment. By examining a range of metrics such as customer acquisition costs, lifetime value, and retention rates, finance professionals can make informed business decisions that improve marketing effectiveness and overall financial performance. With the increasing importance of data-driven decision-making in today's business environment, marketing analytics in finance is a critical component of driving growth and success.

This mind map was published on 21 June 2023 and has been viewed 107 times.