What is surveillance capitalism?

Surveillance capitalism refers to a form of capitalism in which companies collect and exploit vast amounts of personal data from individuals in order to predict and influence their behavior. This approach has emerged with the advent of big data, sophisticated algorithms, and the proliferation of digital technology. Surveillance capitalism relies on digital platforms and services, such as social media, search engines, and e-commerce, to monitor users' online activities and gather information about their preferences, interests, and habits. This data is then used for targeted advertising, personalized recommendations, and even to shape social and political narratives. Critics argue that surveillance capitalism raises concerns about privacy, consent, and the power dynamics between individuals and corporations, as well as the potential for manipulation and the erosion of democratic principles.

This mind map was published on 26 September 2023 and has been viewed 107 times.