When did direct sales become popular in the auto industry?
Direct sales have been a part of the auto industry for quite some time, but it wasn't until the early 2000s that it became a prominent way to purchase vehicles. In 1999, auto manufacturer Saturn launched its groundbreaking "One Price" sales model, in which the price of the vehicle was non-negotiable and haggling was eliminated. This model was quickly adopted by other manufacturers such as Lexus and Scion, and soon spread to other industries as well. Today, many car companies offer direct sales options for customers who prefer a more streamlined, hassle-free buying experience.
This mind map was published on 9 June 2023 and has been viewed 64 times.