What is affiliate marketing?

Affiliate marketing is a performance-based marketing strategy where an individual or company, known as an affiliate, promotes products or services of another company in exchange for earning a commission for each sale or lead generated through their efforts. Affiliates typically promote these products or services through various online marketing channels such as websites, blogs, social media, or email marketing. The key principle behind affiliate marketing is that affiliates act as intermediaries, connecting potential customers with the products or services they recommend. This approach benefits both the affiliate, who earns passive income, and the company, which gains exposure and increased sales without incurring substantial advertising costs.

This mind map was published on 5 October 2023 and has been viewed 89 times.