How do situational factors influence impulse buying?

Situational factors play a significant role in influencing impulse buying behavior among consumers. These factors include the physical surroundings, such as store atmosphere and layout, as well as the social context, such as the presence of friends or family. In-store promotional activities, such as discounts and special offers, can also trigger impulsive purchases. Additionally, personal factors such as one's mood, desires, and cognitive processes are interconnected with situational factors, shaping the likelihood of impulse buying. Moreover, time constraints and urgency may also contribute to impulsive buying decisions. Understanding how situational factors influence impulse buying can assist marketers in developing effective strategies to capitalize on these factors and drive unplanned purchases.

This mind map was published on 8 September 2023 and has been viewed 99 times.