What is content analysis?

Content analysis is a research methodology that involves systematically evaluating and interpreting data from a variety of sources to identify patterns, themes, and relationships among different types of textual and visual material. This approach is commonly used in the social sciences, including disciplines such as psychology, sociology, and communication studies, as well as in marketing, journalism, and other fields. Content analysis can help researchers identify key trends and patterns in large sets of data, enabling them to draw valuable insights that can inform decision-making processes and guide future research.

This mind map was published on 20 April 2023 and has been viewed 104 times.