Does emotional intelligence affect impulse buying behavior?

Recent studies suggest that emotional intelligence can significantly influence impulse buying behavior. Emotional intelligence refers to an individual's ability to recognize and manage their own emotions, as well as the emotions of others. People with high emotional intelligence are more likely to be aware of their emotional states and are better equipped to regulate their impulses. Therefore, individuals with higher emotional intelligence might be more resistant to impulsive buying behavior. Conversely, those with lower emotional intelligence may struggle to control their emotions and succumb to impulsive buying tendencies. Thus, emotional intelligence appears to play a significant role in shaping consumer behavior and influencing impulse buying decisions.

This mind map was published on 18 September 2023 and has been viewed 48 times.