Who are Dove's target customers?

Dove targets a wide range of customers who value natural beauty, inclusivity, and sustainability. Their primary target audience includes women of all ages, shapes, and sizes, who are seeking high-quality personal care products that nourish and protect their skin. Dove also aims to appeal to men who are becoming increasingly health-conscious and want skincare products that are gentle and effective. Additionally, they cater to parents who want to teach their children about positive body image and self-confidence. Overall, Dove aims to empower its customers through its messaging and products, encouraging them to embrace their unique beauty and feel confident in their skin.

This mind map was published on 18 June 2023 and has been viewed 109 times.