What is direct marketing?

Direct marketing is a promotional strategy used by companies to communicate directly with targeted individuals or specific customer segments. This form of marketing aims to create a personalized and direct connection with potential customers through various channels such as email, direct mail, social media, telemarketing, and SMS. The primary goal of direct marketing is to elicit a direct response from the recipient, such as making a purchase, visiting a website, or signing up for a newsletter. It allows companies to reach their target audience in a more focused and customized way, enabling them to build long-term relationships and drive growth.

This mind map was published on 27 January 2024 and has been viewed 90 times.