How does emotional intelligence influence impulse buying behavior?

Emotional intelligence, the ability to understand and manage emotions effectively, plays a significant role in influencing impulse buying behavior. Individuals high in emotional intelligence are more likely to recognize and understand their emotions, enabling them to make more informed and rational decisions. They are less likely to be swayed by impulsive urges or external stimuli. Moreover, emotionally intelligent individuals possess a higher level of self-awareness, allowing them to identify the underlying emotional triggers that might lead to impulse buying. By recognizing and managing these emotions, they can resist impulsive buying temptations and make more deliberate purchasing decisions. Consequently, emotional intelligence acts as a crucial factor in curbing impulsive buying behavior and promoting more intentional and mindful consumption practices.

This mind map was published on 19 September 2023 and has been viewed 92 times.