How to implement AI-driven segmentation?

Artificial intelligence (AI) can be used to identify and segment customer groups based on various attributes such as demographics, preferences, behavior, and interests. To implement AI-driven segmentation, companies need to first define their business objectives and what they hope to achieve with segmentation. They can then gather their customer data and integrate it into a machine learning algorithm, which will identify patterns and insights to create segments. These segments need to be validated and tested to ensure they are relevant and accurate. Finally, companies can use these AI-driven segments to create targeted marketing campaigns that will yield higher engagement, satisfaction, and revenue.

This mind map was published on 19 May 2023 and has been viewed 127 times.