How do I set a budget for my Facebook ad campaign?

Setting a budget for a Facebook ad campaign begins by determining your advertising goals and identifying your target audience. From there, you can allocate a budget that aligns with your marketing objectives. Facebook offers different pricing models, such as cost per click (CPC) or cost per thousand impressions (CPM). To establish a daily or lifetime budget, consider factors like your overall marketing budget, campaign duration, and desired reach. Additionally, you can use Facebook's Ad Manager to monitor and optimize your spending, allowing you to make adjustments based on campaign performance and ensure you stay within your budget while maximizing results.

This mind map was published on 19 December 2023 and has been viewed 35 times.