How do search engines use structured data to enhance search results?

Search engines use structured data to enhance search results by helping them understand and organize the content on web pages. Structured data refers to the use of specific formatting standards, such as schema.org, to provide additional context to the search engine about the data and its attributes. By using structured data, search engines can display rich snippets, knowledge graphs, and other enhanced search results. This structured information helps search engines better comprehend the content, improve relevancy, and offer more detailed and accurate results to users. For example, structured data can assist in displaying star ratings, prices, and availability of products, or displaying key information about restaurants, events, or movies directly on the search results page. Ultimately, structured data helps search engines provide a more immersive and informative search experience for users.

This mind map was published on 20 August 2023 and has been viewed 103 times.