Different types of logos

There are various types of logos that businesses can employ to represent their brand in a distinctive way. One commonly used type is the wordmark logo, which focuses solely on the typography and stylization of the company's name. Another popular option is the icon or symbol logo, which uses a graphic or visual element to instantly convey the brand's identity without the need for any text. Combination logos, on the other hand, include both a wordmark and an icon/symbol, often creating a cohesive and memorable visual representation. Additionally, emblem logos often feature a badge or seal-like design that integrates text and imagery, exuding a traditional and prestigious feel. Finally, there are abstract logos that utilize unique and artistic visuals, often open to interpretation, to communicate the brand's essence. Each type of logo offers different advantages and can be tailored to suit a company's specific goals and target audience.

This mind map was published on 23 November 2023 and has been viewed 72 times.