Definition of automotive direct sales model
The automotive direct sales model refers to a method of selling vehicles directly to customers without the involvement of traditional dealerships. In this model, the manufacturer acts as the sole seller of vehicles and takes on the responsibilities of marketing, financing, and servicing the products. The automotive direct sales model is becoming popular mainly in the electric vehicle industry as it allows manufacturers to control pricing and service quality, ultimately producing a more seamless and efficient customer experience. However, this model is largely disputed by traditional dealerships who argue that it threatens their livelihood and undermines consumer protection laws.
This mind map was published on 9 June 2023 and has been viewed 58 times.
