Comparison between qualitative and quantitative research methods

Qualitative and quantitative research methods are two broad categories that refer to different approaches to gathering, analyzing and interpreting data. Qualitative research is a subjective approach that aims to uncover deeper meanings, experiences and perspectives of the study participants. It involves collecting non-numerical data such as interviews, observations and open-ended survey questions, which is then analyzed through thematic and content analysis. On the other hand, quantitative research is an objective approach that relies on numerical data to test hypotheses and make statistical inferences. It involves collecting numerical data through surveys, experiments and standardized tests, which is then analyzed using statistical software. Both methods have their advantages and disadvantages and their applicability depends on the research question, objectives and the type of data needed for the study.

This mind map was published on 20 April 2023 and has been viewed 126 times.