What is the role of buying and merchandising in fashion?

Buying and merchandising play a crucial role in the fashion industry, serving as the backbone of any successful fashion business. Buying refers to the process of selecting and purchasing products from various suppliers to stock in retail stores or online platforms. The buyers are responsible for understanding consumer trends, market demands, and sales data to make informed decisions about which products to invest in. On the other hand, merchandising involves planning and strategizing the presentation and arrangement of products in stores or online, with the aim of maximizing sales and profitability. It includes activities such as visual merchandising, product assortment planning, pricing, and inventory management. Together, buying and merchandising ensure that a brand offers the right products, in the right quantities, at the right time, ultimately driving customer satisfaction and business growth.

This mind map was published on 26 January 2024 and has been viewed 58 times.