What are gatilhos mentais?

Gatilhos mentais, also known as mental triggers or psychological triggers, refer to specific stimuli or techniques that can influence human behavior, cognition, or decision-making. These triggers tap into cognitive biases and subconscious motivations to elicit certain responses from individuals. Examples of gatilhos mentais include scarcity, social proof, authority, reciprocity, and emotional appeals. By understanding and employing these triggers, marketers, advertisers, and even individuals can effectively persuade and influence others to take desired actions. However, it is essential to use these triggers ethically and responsibly, ensuring that they are used to enhance communication and not manipulate individuals.

This mind map was published on 14 August 2023 and has been viewed 67 times.