How did Cambridge Analytica analyze data?

Cambridge Analytica analyzed data by collecting information from various sources such as surveys, social media, and other online activities. They used a combination of data mining techniques and mathematical algorithms to analyze and interpret the collected data. The process involved cleaning and sorting the data, identifying patterns and trends within it, and using this information to create targeted campaigns. They used psychological profiling and data modeling to determine what messages would be most effective for different groups of people. The company allegedly used this data to influence elections and political outcomes, which has resulted in significant controversy and criticism.

This mind map was published on 19 May 2023 and has been viewed 100 times.