What is qualitative research analysis?

Qualitative research analysis is an approach to data analysis that is commonly used in social sciences and humanities research. It involves exploring and analyzing non-numerical data, such as interview transcripts, field observations, and document analysis to identify patterns, themes, and insights that can help to answer research questions or address research objectives. Qualitative research analysis is often subjective and interpretive in nature, and it may involve approaches such as content analysis, grounded theory, discourse analysis, or thematic analysis, among others. The goal of qualitative research analysis is to gain a deep understanding of a topic, phenomenon, or experience from the perspectives of the research participants, providing rich, detailed insights that can inform theory, policy, or practice.

This mind map was published on 20 April 2023 and has been viewed 107 times.