What are the key distinctions between selling and marketing?

Selling and marketing are two interrelated business activities, but they hold distinct roles in the overall process of promoting and distributing products or services. Selling focuses on directly engaging with potential customers and persuading them to make a purchase. It involves personalized interactions, negotiations, and closing deals. On the other hand, marketing encompasses a broader set of activities that aim to create awareness, generate leads, and build relationships with customers. It involves strategic planning, market research, advertising, public relations, branding, and product positioning. While selling is more transactional in nature, marketing takes a more holistic approach, targeting a wider audience and focusing on long-term customer satisfaction. Ultimately, selling is a subset of marketing, with the latter forming the foundation and guiding the overall sales efforts.

This mind map was published on 15 November 2023 and has been viewed 49 times.