What does Cost per thousand (CPT) mean?
Cost per thousand (CPT) is a metric used in advertising and marketing to determine the cost of reaching one thousand people or households. It is often used as a way to compare the cost-effectiveness of different advertising mediums or campaigns. CPT is calculated by dividing the total cost of an advertising campaign by the number of thousands of impressions or views it generates. For example, if a television ad campaign costs $10,000 and reaches 50,000 viewers, the CPT would be $200. The lower the CPT, the more cost-efficient the advertising campaign is considered to be, as it indicates a lower cost for reaching a larger audience. CPT is an essential metric for marketers to assess the return on investment (ROI) of their advertising efforts.
This mind map was published on 18 July 2023 and has been viewed 67 times.
