What is convenience sampling?

Convenience sampling is a non-probability sampling technique used in research studies where participants are selected based on their easy accessibility and convenience rather than through a randomized sampling process. This type of sampling is commonly used when a researcher has limited time, resources, or access to a broader population. Convenience sampling can introduce sampling bias and limit the representativeness of the sample. Therefore, its findings are often not suitable for generalization to the broader population. However, convenience sampling can provide valuable insights into a target population, particularly when used in exploratory research studies or pilot studies.

This mind map was published on 20 April 2023 and has been viewed 102 times.