Competitive advantage

Competitive advantage is the unique advantage a company has over its competitors which allows it to outperform them in terms of profitability, sales revenue, customer loyalty, or other important business metrics. This advantage may come from any number of factors including better products or services, superior marketing, innovative technologies, superior supply chain management, or other strategic advantages. Competitive advantage is a critical concept in modern business strategy and is essential for companies to survive and thrive in today's highly competitive marketplace.

This mind map was published on 3 May 2023 and has been viewed 118 times.