How do cloud kitchens generate revenue?

Cloud kitchens, also known as ghost kitchens or virtual kitchens, generate revenue through several different channels. Firstly, they rely on online food delivery platforms, such as Uber Eats or DoorDash, to reach a wide customer base. These platforms charge a commission fee on each order, which serves as a primary source of revenue for cloud kitchens. Additionally, cloud kitchens may rent out kitchen space to third-party virtual restaurants, allowing them to operate without the need for their own physical kitchen. This rental income contributes to their revenue streams. Some cloud kitchens also offer catering services, collaborating with businesses or individuals for events and parties. Finally, certain cloud kitchen brands may establish their own online presence and app, enabling direct orders from customers and reducing reliance on third-party delivery platforms. Overall, cloud kitchens employ a combination of these strategies to generate revenue and optimize their operations.

This mind map was published on 16 November 2023 and has been viewed 56 times.