Determining the target audience is an essential ingredient for any successful marketing campaign. This refers to the specific group of people who are most likely to be interested in a product or service. The target audience can be determined by various factors, such as age, gender, income, location, interests, and lifestyle. By identifying the target audience, businesses can tailor their marketing efforts and messages to effectively reach and persuade potential customers to buy their products or services. Knowing the target audience also helps companies to develop new products or services that meet the needs and preferences of their customers.
This mind map was published on 16 May 2023 and has been viewed 118 times.