How does emotional intelligence affect impulse buying tendencies?

Emotional intelligence plays a significant role in influencing impulse buying tendencies. Individuals with high emotional intelligence are more aware of their emotions and are better able to control them. They are less likely to be swayed by impulsive urges and make impulsive purchases. By understanding their emotions and being empathetic towards themselves, individuals with high emotional intelligence are able to recognize and regulate emotional triggers that often lead to impulsive buying behavior. They are also more capable of distinguishing between genuine needs and impulsive desires, enabling them to make more rational purchase decisions. Overall, emotional intelligence helps individuals curb impulsive tendencies and make more informed and thoughtful buying choices.

This mind map was published on 18 September 2023 and has been viewed 48 times.