What is the Mobile App Rating Scale?
The Mobile App Rating Scale (MARS) is a standardized rating system that is used to evaluate mobile applications based on their functionality, aesthetics, engagement, and information quality. It provides a reliable and consistent way to assess the quality of mobile apps across various domains and platforms. The MARS assesses apps on a 5-point scale for several aspects of user experience, including visual appeal, ease of navigation, perceived usefulness, and overall satisfaction. It is commonly used by developers, researchers, and evaluators to determine the strengths and weaknesses of mobile apps and to identify areas for improvement.
This mind map was published on 16 May 2023 and has been viewed 221 times.
