What is brand management?

Brand management is the process of creating, developing, and maintaining the brand of a product, service, or company. The goal of brand management is to make sure the brand is perceived positively by consumers and resonates with its target audience. This includes researching and analyzing consumer behavior, market trends, and competitors to help shape the brand's identity and messaging. Effective brand management involves consistent visual elements, messaging, and customer experiences to foster brand loyalty and recognition.

This mind map was published on 25 June 2023 and has been viewed 128 times.