Identifying potential competitors in the market is crucial for businesses looking to achieve a sustainable competitive advantage. Competitors can come in various forms, including direct competitors who offer similar products or services to the same target market, indirect competitors who provide alternative solutions to the same customer needs, and potential future competitors who may enter the market with new innovations or disruptive technologies. By understanding the landscape of competitors, businesses can better position themselves to differentiate their offerings, stay ahead of market trends, and capitalize on opportunities for growth.
This mind map was published on 31 July 2024 and has been viewed 77 times.