What is social media monitoring?

Social media monitoring is the process of monitoring social media platforms to gather and analyze information for a specific purpose. It typically involves the use of various social media monitoring tools and software designed to monitor and track user activity, conversations, and interactions online. Social media monitoring can help businesses and individuals better understand their brand popularity, customer sentiment, and gain insights from their target audience. Additionally, it can help identify potential threats, negative feedback, and risks that may affect an organization's reputation. Ultimately, social media monitoring is an essential practice in today's digital age to stay informed, adapt, and engage with customers and followers.

This mind map was published on 24 June 2023 and has been viewed 272 times.