What is AI-driven segmentation?

AI-driven segmentation is the process of dividing a large customer or user base into smaller, more targeted groups through the use of artificial intelligence algorithms and techniques. This type of segmentation provides a more data-driven and comprehensive approach compared to traditional segmentation methods and allows businesses to better understand and cater to the needs and preferences of their customers. By analyzing user behavior and interactions with a product or service, AI-driven segmentation can identify patterns and group users with similar characteristics and interests. This can lead to more effective marketing strategies, personalized experiences, and increased customer loyalty.

This mind map was published on 19 May 2023 and has been viewed 117 times.