Is there a relationship between emotional intelligence and impulse buying behavior?

There is a growing body of evidence suggesting a potential relationship between emotional intelligence and impulse buying behavior. Emotional intelligence refers to an individual's ability to recognize, understand, and manage their own emotions as well as those of others. Impulse buying behavior, on the other hand, refers to the tendency to make unplanned and spontaneous purchases without considering their necessity or long-term consequences. Studies have indicated that individuals with higher emotional intelligence may be more adept at managing their emotions and making rational decisions, thereby being less susceptible to impulsive buying. Additionally, emotional intelligence may also influence how individuals cope with negative emotions, which could potentially reduce the reliance on impulsive buying as a way to regulate these emotions. Further research is needed to fully understand the nuances of this relationship and its implications for consumer behavior.

This mind map was published on 17 September 2023 and has been viewed 106 times.