What is the demand-following hypothesis?

The demand-following hypothesis posits that people's preferences and desires determine the direction and content of media content. In other words, media content is created based on what consumers want to watch, listen to, or read. This hypothesis suggests that media producers shape their content based on what they believe their audience finds appealing in order to attract and retain viewers, listeners, or readers. This consumer-driven approach to media production is seen as a way to maximize audience engagement and ultimately increase revenue.

This mind map was published on 25 April 2024 and has been viewed 76 times.