What is the purpose of trademarks in intellectual property law?

Trademarks serve as a means of identifying and distinguishing the source of goods or services provided by a particular company, business or individual. A trademark is essentially a symbol, name, or phrase that is used to identify, brand and market a product or service in the marketplace. The purpose of trademark law, as a branch of intellectual property law, is to prevent confusion, protect consumers from misleading information, and maintain the reputation and goodwill of a business or individual associated with a particular product or service. Trademark owners have the legal right to prevent others from using an identical or similar mark in a way that could cause confusion about the source of the goods or services provided. In sum, trademarks play a critical role in establishing and protecting the identity, reputation and commercial success of businesses and products in the global marketplace.

This mind map was published on 19 April 2023 and has been viewed 99 times.