What is the qualitative research approach?

The qualitative research approach is a research method that is used to explore and understand social phenomena in-depth. It involves the collection of non-numerical data through interviews, observations, and surveys. Researchers using this method aim to gain a deeper understanding of the experiences, perspectives, and attitudes of individuals or groups. Qualitative research is typically used when the research question is open-ended and requires a more nuanced exploration of the topic. The findings of this approach are typically presented in the form of narratives, themes, and patterns. Overall, the qualitative research approach provides an effective means of exploring complex social phenomena beyond numerical data, while providing rich and detailed insights into the experiences of the participants.

This mind map was published on 20 April 2023 and has been viewed 59 times.