How does AI-driven segmentation work?

AI-driven segmentation is a marketing technique that involves using artificial intelligence algorithms and machine learning models to divide customers into distinct segments based on their behavior, preferences, and characteristics. The process starts by collecting and analyzing large amounts of customer data, such as purchase history and web browsing patterns, and identifying common patterns and trends. The AI algorithms then group customers with similar attributes into segments, which allows marketers to tailor their messaging and offerings to each group's specific needs and preferences. By using AI-driven segmentation, marketers can not only increase customer satisfaction and loyalty but also drive more revenue and growth for their businesses.

This mind map was published on 19 May 2023 and has been viewed 74 times.