How does Ninja Selling by Larry Kendall define the buyer process?

Ninja Selling by Larry Kendall defines the buyer process as a journey that involves several stages, each with its unique challenges and opportunities. According to the book, the buyer process begins with the prospecting stage, where the agent identifies potential buyers. The next stage is the lead follow-up, and it involves building rapport and establishing trust with the buyer. The presentation stage follows next, and it entails presenting the property to the buyer while highlighting its unique features. The negotiation and closing stages are the final stages and involve negotiating with the buyer and closing the sale. Overall, Ninja Selling emphasizes the importance of understanding each stage of the buyer process and providing value at each step to build long-term relationships with clients.

This mind map was published on 10 May 2023 and has been viewed 118 times.